Our organisation had reached a point of stagnation, and Matthew helped unlock a clear path forward through robust, insight-led market research. He undertook a thorough review of our organisational context, conducted structured stakeholder interviews, and applied rigorous questioning to surface underlying challenges and unmet opportunities. This research provided a strong evidence base from which he developed a set of ambitious and credible strategic options, enabling us to make informed, confident choices about our future direction.
Matthew has a strong ability to synthesise complex qualitative insight into clear, actionable recommendations. He combines analytical rigour with empathy and clarity, ensuring stakeholders feel heard while decisions remain grounded in evidence. Working with Matthew marked a genuine turning point for our organisation, and the quality, depth, and practical application of his research exceeded our expectations.
Matthew was very helpful as a mentor!! Very active in keeping in touch and giving advice to me. Helped me plan years in advance for my career path and truly made me do a lot of reflection and thinking about where I want to go in the future- such as making a vision board. Also helped me figure out an injury and how much outside of swimming I had going for me when dealing with medical retirement. Very helpful to have someone like Matthew as a mentor, especially when just switching my focus and figuring out where I want to go in the future.
I have known Matthew since March 2020 when he became Chief Executive of Gordon Moody with whom my organisation was partnering on different projects. I found him to be knowledgeable, engaging and deeply interested in safer gambling and player protection through his work and our paths have crossed on many occasions over the last few years. He has spoken at my conferences as part or the Ethical Gambling Forum and shown a keen interest in accountability, sustainability and culture as part of the ESG focus shown by the gambling industry. Most recently, he has been part of an expert group offering advice on my research into social media influencers and gambling, as well as suggesting improvements to the Code of Conduct, which we are creating for colleagues in the gambling marketing and advertising sphere. I would recommend him most highly with regard to working in this space.”
Social Intent was appointed as our business consultant as part of the Community Catalyst programme. Over a short but focused engagement, Matthew delivered a structured programme of market and organisational research, including stakeholder interviews, analysis of our existing offer, and market mapping to assess demand, positioning, and growth potential. This approach enabled a clear, evidence-based understanding of our goals, operating environment, and opportunities for sustainable development.
Matthew synthesised these insights into a robust, five-year business plan grounded in market evidence rather than assumption. His ability to translate research findings into clear strategic priorities and practical recommendations was invaluable, and we would highly recommend him to organisations seeking rigorous, insight-led business planning and development support
Keith & Dan Tucker
Birmingham Community Boxing Project
Matthew supported us in developing a clear, evidence-led five-year vision and strategy for our Community Interest Company through a structured programme of research and consultation. Recognising that, like many small community organisations, we had been operating reactively, he helped us step back and take a more analytical view of our current position, capacity, and growth potential.
His work included structured team consultations, in-depth listening sessions, and targeted questioning designed to surface underlying challenges, constraints, and opportunities. He rapidly synthesised qualitative insight from across the organisation, combining this with an understanding of our operating context to identify clear strategic priorities and realistic growth pathways.
The result was a practical, evidence-based strategic framework that now guides our forward planning and decision-making. The research process itself created alignment and clarity across the team, and we now feel confident, focused, and positive about the future direction of the organisation.
Rachel Maynard CEO and Senior Forest School Leader
Matthew did a really strong piece of work for us at Foundation for Future London, bringing together clear strategic thinking with a deep understanding of both our charity and the social impact sector. The report was well researched, practical and grounded in the realities organisations like ours face, rather than just theoretical. He took the time to properly understand our context and priorities, and the recommendations felt thoughtful, relevant and useful.
He worked in a collaborative and straightforward way, and the work was delivered to a high standard and on time. The fees were reasonable and represented good value for the quality and depth of the work. Matthew clearly understands social value, impact and how the sector operates, and I would have no hesitation in recommending him and Social Intent to other organisations looking for trusted, high-quality consultancy support.
