Guides

Practical guides for doing good well.

Thirty years of working with charities, companies and funders, and the same challenges keep coming up: unclear strategy, impact that's hard to show, governance that holds organisations back, and income that isn't secure. These guides put our approach into your hands.

£20 per guide

Instant PDF download after purchase. Checkout is handled securely by Payhip.

Or get one free

Book a free 30-minute call and we'll send you the guide of your choice afterwards.

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Buying for a team?

Share within your organisation freely. Email us if an invoice is easier than a card.

For charities

Decision guide · 14 pages

Charity structures and trading subsidiaries

CIO, charitable company, CIC or trading subsidiary? Three decisions pulled apart, the structures compared, the small-trading rules explained, and a recommendation matrix your board can minute.

For trustees, chief executives and finance leads

£20or free when you book a call
Guide · 11 pages

Ready for the new SORP

What the Charities SORP 2026 asks you to say about impact, by tier, with paragraph references. What to measure, what to say, what not to claim, two worksheets and a readiness checklist for your next trustee meeting.

For trustees, CEOs and finance leads

£20or free when you book a call
Workbook · 28 pages

Theory of Change in a day

A step-by-step workbook to build a Theory of Change your board and funders will actually use, from purpose to programmes to outcomes to evidence.

For charity CEOs, trustees and programme leads

Coming soon

For companies

Starter guide · 24 pages

Social value for business

What social value means in tenders and reports, how to choose yours, how to measure it without overclaiming, and how to write it up so it scores.

For owners, directors and bid teams

Coming soon

For athletes and sport

Guide · 11 pages

Athlete legacy: do you need a foundation?

A clear-eyed guide to building a legacy that outlasts a career. Define it, find your beneficiaries, choose between a gift, a named fund, a partnership and a charity of your own, and score your readiness out of 20.

For athletes, agents and advisers

£20or free when you book a call

Questions

What format are the guides?

Multi-page PDFs you can read on screen or print. You get a download link straight after purchase.

Can I share one with my team or board?

Yes, within your own organisation. Please don't republish or resell it.

Do prices include VAT?

Yes. Prices shown include VAT at the applicable rate, and your receipt comes from Payhip.

Can I get a refund?

Because the guides are delivered instantly as downloads, we can't refund once a file has been downloaded. If there's a problem with your file, email hello@social-intent.com and we'll put it right.

What if I need more than a guide?

That's what the call is for. Tell us what you're working on and we'll talk it through, with no obligation.

Can my organisation buy several?

Yes. Email us for an invoice if that's easier than paying by card.

Not sure where to start? That's what the call is for.

Thirty minutes, no obligation. Tell us what you're working on and we'll say what we'd do next, and whether we're the right people to do it.